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de
holgerlaabs.de
Pro
c
ess
1.
Scope
2.
Assess capabilities
3.
Identify greatest addressable
challenges and opportunities
4.
Choice of focus
5.
Define measures
6.
List and question assumptions
7.
Plan communication
Strategy
in
three
Days
holgerlaabs.de
Myths
1.
Planning is sufficient
2.
There is a blueprint for all
3.
Strategy comes exclusively from the
top
4.
Strategies are rigid and
unchangeable
5.
Copying is better than taking risks
6.
Strategy development is a one
-
time
event
7.
Eaten for breakfast
Strategy
in
three
Days
holgerlaabs.de
When
traditional
approaches
fail
Scenarios, SWOT
analysis
, BCG
map
,
Porter's
Five Forces, PESTEL
analysis
, Blue Ocean
Strategy
, Ansoff Matrix,
Balanced
Scorecard
,
Design
Thinking
....
•
because
the approaches take too long,
•
because they do not fit your context,
•
because the environment changes too
quickly.
It
is
better
to
•
Use market signals,
•
Ask questions,
•
Get to the core quickly,
•
and concentrate on what counts.
Strategy
in
three
Days
holgerlaabs.de
Advantages
of
a
strategy
1.
Clear orientation with focus
2.
Efficient use of resources
3.
Competitive advantage
4.
Adaptability
5.
Motivation and orientation of
employees
6.
Risk reduction
7.
Better decision
-
making
Strategy
in
three
Days
holgerlaabs.de
Who
does
the
strategy?
1.
Responsible for
the synthesis,
decision
and implementation
2.
Employees, customers, suppliers as idea
providers
3.
External moderator and process monitor
For the 3
-
day workshop: 5
-
7 leading
managers
, all others per interview or online
survey
Strategy
in
three
Days
holgerlaabs.de
The ideal
strategy
is
•
Is scoped
•
Is realizable
•
conserves resources
•
leads to the achievement of goals
•
brings quick first visible results
•
increases innovation and
differentiation
•
creates meaning and increases
motivation
•
is flexible
•
finds acceptance
•
lasts at least 18 months
•
has named assumptions
Strategy
in
three
Days
holgerlaabs.de
The ideal
strategy
is
•
Is scoped
•
Is realizable
•
conserves resources
•
leads to the achievement of goals
•
brings quick first visible results
•
increases innovation and
differentiation
•
creates meaning and increases
motivation
•
is flexible
•
finds acceptance
•
lasts at least 18 months
•
has named assumptions
Strategy
in
three
Days
holgerlaabs.de
Your
partner
for
strategy
Dr. Holger Laabs,
MBA,
Physisist
•
16.5 years in industry, head of
product management, product
development
•
Since 2019 Coach, consultant,
Saas
development with focus
on innovation, strategy,
software service strategy
Strategy
in
three
Days